Introduction
We’re here to provide practical solutions to help you get through this time.
COVID-19 has well and truly settled into our nation’s landscape. It’s transformed the way in which we live and work in a drastic way. It’s shaped our way of thinking and its impacts are likely going to last for many months to come.
Vision
Where do you see your business 6-12 months in the future?
One of the most important things to consider is where you want your business to be when this blows over? Do you want to treat it as a fresh start, or will it be just another day in the office for you?
Pivot Quickly
Are there any new needs emerging in your market?
If your business has started too slow, or has temporarily closed you could look at pivoting your products or services. Perhaps there is a skill set you have that you might have not focused on in the past that might be helpful during this time.
Prepare for your come-back
Now is the perfect time to do some business housekeeping.
Similarly, if things have slowed for you, or if you’ve had to temporarily close your business now is the perfect time to do some housekeeping.
The Customer Journey
How does a stranger become a fan?
These are the four essential elements of the customer journey. Each element of this customer journey can be revisited and adapted due to COVID-19.
Content
If your business has slowed and you find yourself with a bit of extra time on your hands it’s a great time to carefully plan and prepare content for your audience.
Depending on your business, this content can be used now or when things start shifting back to normal. You’ll have to consider your customer journey and how each piece of content will fit into each stage of the journey.
Nurture
Do you have a large mailing list of contacts that have been sitting idle? (We know you do!)
It’s time to nurture your current audience and database. What can you do to re-engage these people and help them through this time?
Advertising
Keep getting sales and build a pipeline for future business.
Advertising during this time can play a significant role in your business success during and after COVID-19. A lot of our clients are still advertising during this period because they can still operate their ecommerce stores, they can still service new clients, they are B2B, considered essential services or they simply want to maintain a presence in front of their target audience.
Transparency
Times are very uncertain. Are the shops open?
Can people even be outside? Can they visit their mum? These are all questions that have circulated in the media recently. People are looking for clear, honest, communication.
Rethink your product marketing
Be flexible with your messaging.
If you have noticed a product that normally performs really well but has seen a dip (and is still relevant, if not, see “Pivot” above), there’s an opportunity to rethink your product marketing with a fresh set of eyes. Your product might be helpful in multiple ways, and you’ve always succeeded in promoting one or a few of these benefits.
Patience
People finally have more time to consider buying decisions.
People also have more time to consider their purchases. More time to price shop, compare and think about whether they really want to spend the money. The sense of urgency has gone down for them as different behaviours emerge.
Plan ahead, but not too far
We are all in this together. No one knows how long this is going to last. So be adaptable, flexible and willing to change.
Definitely think about things you can leverage that won’t cost you money, but also consider if paid advertising is the right move for you.